How did I become a book publicist? I began as a writer.
Did you know that when I started Kaye Publicity in 2009, I had zero book publicity experience? If I’m being honest, I don’t think I fully grasped the difference between publicity and marketing, or what the broader public relations umbrella looked like.
So how did I become a book publicist and launch a successful agency with zero experience? I relied on my writing skills.
All month long, we’re exploring how authors can put their writing skills to use in their book promotion, and why storytelling is the most powerful tool for attracting new readers. To start, I’m sharing my journey from freelance writer to agency owner, and how what I lacked in PR experience, I made up for with my storytelling abilities.
In this episode, I share how I started my publishing career as a fiction writer at Columbia College Chicago. I then leveraged those skills to become a freelance writer and book critic. When I craved something more stable and sustainable, I further leveraged my writing skills to launch a career as a book publicist.
And you can too.
You can use your writing skills to pitch media, utilize content marketing, and grow your email list. You can be your own book publicist. If I can do it, you can too!