Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Your Breakout Book Where authors come to write, publish, and prosper ## Sitemaps - [XML Sitemap](https://yourbreakoutbook.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [The Podcast](https://yourbreakoutbook.com/the-podcast/) - [Joanna Penn: How She Became a Bestselling Author and Successful Entrepreneur](https://yourbreakoutbook.com/bonus-interview-with-joanna-penn-of-the-creative-penn/) - Joanna Penn is an Award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest. In this interview, we discuss: Creating separate brands for fiction and nonfiction One of the keys to Joanna - [Publicity vs. Marketing](https://yourbreakoutbook.com/publicity-vs-marketing-and-why-you-need-both/) - Ready to understand the difference between publicity (earned media) vs. marketing (placed media), and the different roles they play in your media campaign? Read on! Before readers can buy your book, they have to actually hear about it. But how can people, outside of your current circle of friends, family, and fans, learn about your - [All About Facebook Groups with book designer Melinda Martin](https://yourbreakoutbook.com/all-about-facebook-groups-with-book-designer-melinda-martin/) - This month, we’re focusing on communities: why we need them and what it takes to cultivate them. Last week, I shared a few different ways authors like you to can cultivate a community of superfans. These are readers that will not only buy your books, but tell their friends about them. This week, we’re taking a deeper - [Systems and Tools for Financial Success](https://yourbreakoutbook.com/systems-and-tools-for-financial-success/) - How Authors Can Track Their Finances, Budget, and Plan - [February Theme: In The Media](https://yourbreakoutbook.com/february-theme-in-the-media/) - Today is February 1st, which means it’s time to announce this month’s theme: In the Media. All month long, we’re exploring what it takes to secure book reviews, features and interviews in and on a variety of media outlets. I speak with S. Zainab Williams of Book Riot about how she considers what books and authors to - [Online Editors and Reviewers with Sharifah Williams](https://yourbreakoutbook.com/how-to-work-with-online-editors-and-reviewers-with-sharifah-williams/) - Having a breakout book requires reaching people outside of your circle, and one of the best ways to do that is through media coverage. When you or your book are featured on podcasts, websites, or TV shows, you’re introduced to a whole new audience of potential readers. But how do you start? Do you rely - [Book Influencers with Ashley Hasty of The Hasty Book List](https://yourbreakoutbook.com/book-influencers-with-ashley-hasty-of-the-hasty-book-list/) - Around 2009, book bloggers emerged as the next big thing in books coverage. Today, blogs may be taking a back seat to #bookstagram #booktwitter and #booktok, but the concept is the same. Any fan has the potential to cultivate an online audience and make an impact with their platform.And that’s just what today’s guest, Ashley - [Pitch Yourself with Angie Trueblood](https://yourbreakoutbook.com/go-pitch-yourself-to-podcasts-with-angie-trueblood/) - Over the past few years, podcasting has exploded. According to a study by Infinite Dial, in 2019, 169 million people in the US alone, reported to have listened to a podcast in the past week. And those US podcast listeners are listening to an average of 7 podcasts per week. Since the pandemic, podcast downloads have - [How E.A. Aymar Networked His Way to Media Coverage](https://yourbreakoutbook.com/how-e-a-aymar-networked-his-way-to-media-coverage/) - All month, we’ve heard from the experts about how to secure media coverage for your book. You’ve learned how to craft a pitch, find the right podcasts, work with editors and build relationships. Today’s guest, E. A. Aymar, is not a media expert. He’s an author like you. He shares his windy path to publishing and - [March Theme: Cultivating Community](https://yourbreakoutbook.com/march-theme-cultivating-community/) - It’s March 1st, which means it’s time to introduce this month’s theme: Cultivating Community. As humans, we all want to feel seen and understood. Whether it’s your monthly book club, moms group, professional organization, or religious community, commiserating with likeminded individuals around a common interest is important. 2020 truly punctuated the need for human connection. - [Let's Talk Online Communities](https://yourbreakoutbook.com/lets-talk-online-communities/) - All month long on Your Breakout Book, we’re focusing on cultivating community: why we want to, how to do it, and what pitfalls to avoid. Today, I’m taking you on a deeper dive into online communities. First, I’ll address why online communities are so powerful and how they can impact your author career. Next we’ll - [Writing Communities For You and Your Audience](https://yourbreakoutbook.com/online-communities-that-serve-both-you-and-your-audience/) - Are you a member of writing communities? Ever thought about facilitating one of your own? When I speak with authors about the importance of creating a community, I’m often met with this reaction: "Oh great, one more thing I have to do!" You’re already creating social media content, writing newsletters, pitching yourself to review, and - [The Village That Launched a Book with Lainey Cameron](https://yourbreakoutbook.com/the-village-that-launched-a-book-with-lainey-cameron/) - Dig the well before you’re thirsty. That is something that has been told to me several times over the years and is the perfect philosophy when it comes to creating a community. We’ve all been in situations where someone from high school or a distant relative randomly reaches out under the pretense of re-connecting only - [April Theme: Writing for Readers](https://yourbreakoutbook.com/april-theme-writing-for-readers/) - This month’s theme is Writing for Readers. So many authors complain and lament about all the promotional responsibilities falling on their shoulders, throwing up their hands and saying, “But I’m not a marketer! I’m just a writer!” What many authors don’t realize is their skills as a writer can be their greatest asset as a marketer. - [From Writer to Book Publicist](https://yourbreakoutbook.com/writer-to-book-publicist/) - How did I become a book publicist? I began as a writer. Did you know that when I started Kaye Publicity in 2009, I had zero book publicity experience? If I’m being honest, I don’t think I fully grasped the difference between publicity and marketing, or what the broader public relations umbrella looked like. So how did - [Elevate Your Emails with Eman Ismail](https://yourbreakoutbook.com/elevate-your-emails-with-eman-ismail-of-inkhouse/) - For most authors, email marketing is a four letter word. They cringe at the idea of growing an email list and writing a newsletter, thinking they’d be treated as spam and wondering who would be interested in what they would have to say. Perhaps I’m describing you? But the fact is, email marketing is the - [Shameless Shilling with Ellen Byron](https://yourbreakoutbook.com/a-new-approach-to-shameless-shilling-with-mystery-author-ellen-byron/) - For today’s guest, Ellen Byron, writing frequently and on a deadline is not a challenge. She began her career as a playwright before moving to LA and transitioning to sitcom writing. As she says in this interview, there was no time to be precious with words or to not be inspired. If you weren’t contributing to - [From Articles to Book Deals with Tori Telfer](https://yourbreakoutbook.com/from-articles-to-book-deals-with-tori-telfer/) - Today’s we’re looking at a different aspect of writing for readers: freelancing and podcasting. - [Writing for Readers: Live Training](https://yourbreakoutbook.com/writing-for-readers-live-training-sneak-peek/) - Listen to a clip from our live training that took place in the Your Breakout Book community - [Systems and Tools: Project Management for Writers](https://yourbreakoutbook.com/systems-and-tools-project-management/) - How to Organize and Schedule Your Publishing Projects - [Systems and Tools for Marketing Your Book](https://yourbreakoutbook.com/systems-and-tools-for-marketing-your-book/) - How Authors Can Systematize their Book Promotion and Yield Better Results - [Systems and Tools for Creativity](https://yourbreakoutbook.com/system-for-creativity/) - How Authors Can Create Systems to Maximize Creativity - [How Keir Graff Writes Full-Time](https://yourbreakoutbook.com/how-ghostwriting-helped-keir-graff-write-full-time/) - When you think about life as a full-time writer, it might seem like a solitary practice. But for today’s guest, it was actually his extensive network of publishing people that helped him smoothly transition out of the 9-5. Keir Graff writes thrillers, mysteries, and contemporary fiction for adults, and adventure novels for younger readers. Recent works - [Choosing Not to Be a Full-Time Author with Gigi Pandian](https://yourbreakoutbook.com/choosing-not-to-be-a-full-time-author-with-gigi-pandian/) - This month, we’re focusing on what it takes to quit your day job and become a full-time author. We learned how Rachael Herron used Patreon to fill in the financial gap left by her day job. We heard how Keir Graff write both his own books, as well as the books of others by ghostwriting. It’s clear, there’s no - [Lessons from the Your Breakout Book Conference](https://yourbreakoutbook.com/the-full-time-author-lessons-from-the-your-breakout-book-conference/) - All month, we’ve been learning about what it takes to become a full-time author. Here are the two big takeaways: there’s no one way to do it and success does not equate to writing full time. You can be successful and still work a 9-5, as long as that 9-5 supports the growth you want - [Your Author Brand](https://yourbreakoutbook.com/how-to-identify-and-establish-your-author-brand/) - A memorable and favorable author brand is the foundation to any successful writing career. Why You Need an Author Brand When you think of branding, you probably think of consumer products like Coke or Lexus. But whether you’re selling a book or a breakfast cereal, the purpose is the same: Let consumers what they’re getting - [[BONUS] Interview with Hailey Dezort](https://yourbreakoutbook.com/bonus-interview-with-kaye-publicity-marketing-coordinator-hailey-dezort/) - This is our final bonus episode of Your Breakout Book, where I’m revisiting interviews with some of the most knowledgeable and encouraging publishing pros. Here to round out our replays is none other than Kaye Publicity’s marketing and events coordinator, Hailey Dezort. Hailey received her B.A. in English and a minor in Anthropology from Loyola University - [Using Patreon With Rachael Herron](https://yourbreakoutbook.com/how-patreon-helped-rachael-herron-write-full-time/) - This month, we’re focusing on what it takes to quit your day job and become a full-time author. For most, the transition to full time means writing more and finding new and creative ways to monetize your writing. When Rachael Herron was ready to leave her day job as a 911 dispatcher, she turned to Patreon. Patreon helps - [Welcome to Your Breakout Book!](https://yourbreakoutbook.com/welcome-to-your-breakout-book/) - Welcome to Your Breakout Book, the podcast that helps authors like you write, publish and prosper. I’m Dana Kaye, the founder of Kaye Publicity, and I’ve dedicated the majority of my life to helping authors establish their brands and reach more readers. I believe that every author, regardless of genre and publishing path, has the ability - [Welcome to Season 2 + January Theme](https://yourbreakoutbook.com/welcome-to-season-2-january-theme/) - Welcome to Season 2 of Your Breakout Book, the podcast that helps authors like you write, publish and prosper. I’m Dana Kaye, the founder of Kaye Publicity, and I’ve dedicated the majority of my life to helping authors establish their brands and reach more readers. I believe that every author, regardless of genre and publishing path, - [Taking Action as an Author](https://yourbreakoutbook.com/taking-action-as-an-author/) - If you've listened to all six episodes, congratulations! You now have an understanding of what it takes to launch your breakout book. But knowledge is meaningless without action. So this week, I’m sharing techniques to help you take quick and consistent action. You’ll also hear from a couple Your Breakout Book members on how they’re - [[BONUS] Interview with Jane Friedman of The Hot Sheet](https://yourbreakoutbook.com/bonus-interview-with-jane-friedman-of-the-hot-sheet/) - This is our second bonus episode of Your Breakout Book, where I’m revisiting interviews with some of the most knowledgeable and encouraging publishing pros. Today, I’m thrilled to re-introduce Jane Friedman. If you were to ask Jane to introduce herself, she’d tell you, “She’s just someone who knows WAY too much about publishing.” Which is - [Community Outreach](https://yourbreakoutbook.com/community-outreach-the-3rd-pillar-of-successful-book-pr/) - The 3rd Pillar of Successful Book PR No book PR campaign is successful without community outreach. While some people buy books solely from reading a review or listening to an author interview, most require a bit more nudging. Namely, from tastemakers they trust. For the avid reader, this may be a bookseller or librarian, or - [Reach Readers by Focusing on Fans](https://yourbreakoutbook.com/reach-readers-by-creating-fans/) - To be a successful author, you must reach readers. But is it better to reach new readers or cultivate a relationship with an existing ones? Too often, authors are only focused on how to get new readers. However, nurturing their relationship with their existing readers can lead to a myriad of opportunities. A single sale ## Pages - [Welcome to Your Breakout Book](https://yourbreakoutbook.com/) - We help authors like you learn to successfully market their book. Learn the difference between publicity and marketing, how to build a brand, and more! - [Audiobook listeners](https://yourbreakoutbook.com/audiobook/) - Thank you for buying the Your Book, Your Brand audiobook! Here’s where you’ll find all the resources and PDFs mentioned in the book. To access the worksheets, please enter your email below and they’ll be delivered to your inbox. All links to resources can be found beneath their corresponding chapter. Get the WorksheetsEnter your email - [Do You Have an Author Brand?](https://yourbreakoutbook.com/your-author-brand/) - Do You Have an Author Brand? A memorable and favorable author brand is the foundation for all successful writing careers. Do you have a solid answer to the question, “What do you write?” Whether you’re a debut or multi-published author, it’s imperative that you can clearly convey who you are and what you write. This - [Join the 28-Day PR Challenge](https://yourbreakoutbook.com/prchallenge/) - 28-Day PR Challenge Launch a successful book publicity campaign in just one month! Want to see your book reviewed in magazines and newspapers? Ready to be interviewed on podcasts and other broadcast shows?What if you could launch this media blitz in just one month? Is This Challenge For You? Are you ready to secure media - [5 Expert Tips To Promote a Book](https://yourbreakoutbook.com/learn-to-promote-a-book/) - 5 Expert Tips To Promote a Book Launching a book is an exciting milestone, but it can also feel daunting. How do you promote your book and make sure readers know about it? With some strategic planning, the right tactics, and hard work, you can learn to promote your book successfully. Here are five expert - [Welcome to the 28-Day PR Challenge](https://yourbreakoutbook.com/welcome-to-the-28-day-pr-challenge/) - Welcome to the 28-Day PR Challenge Congratulations on taking the first step in securing review coverage for your book! Welcome to the 28-Day PR Challenge and congratulations on taking the first step towards securing media coverage for you and your books. As a reminder, it isn’t enough to watch the videos and read the emails; - [Free Book Promotion Resources](https://yourbreakoutbook.com/free-resources/) - Ready to eliminate the headache and hassle from book promotion? When it comes to book promotion, it can be challenging to decide where to spend your time and money. And since you’re an author, not a marketer, these tactics often come with a steep learning curve.If you’re a published or soon-to-be-published author wanting to increase - [Shop](https://yourbreakoutbook.com/shop/) - [Publicity vs. Marketing](https://yourbreakoutbook.com/publicity-vs-marketing/) - Publicity vs. Marketing And Why You Need Both! How Both Publicity and Marketing Play a Role in Your Book Campaign Publicists are constantly hearing from authors that they “want to get their name out there” or that they “need more media coverage.” But most authors, especially debuts, really don’t understand the different types of media - [Building an Author Newsletter: A Step-by-Step Guide](https://yourbreakoutbook.com/author-newsletter/) - Establishing an author newsletter is a great way to connect with readers and promote your book. With the right combination of content, design, and promotion techniques, you can create an engaging newsletter that helps you find more readers and spread the word about your work Choose an Email Service Provider Before you start building your - [Accessibility](https://yourbreakoutbook.com/accessibility/) - Kaye Publicity Accessibility Statement Updated: January 2022. GeneralKaye Publicity strives to ensure that its services are accessible to people with disabilities. Kaye Publicity has invested a significant amount of resources to help ensure that its website is made easier to use and more accessible for people with disabilities, with the strong belief that every person - [The Community](https://yourbreakoutbook.com/the-community/) - Your Breakout Book members are poised to have their best launches yet. What about you? Hey Author! I see you! You’ve written a book or you’re in the middle of writing one, but are unsure of what comes next. You may already have books out in the marketplace, but are struggling to reach readers and - [Welcome Manuscript Academy Listeners!](https://yourbreakoutbook.com/manuscriptacademy/) - Welcome Manuscript Academy Listeners! You’ve written a book or you’re in the middle of writing one, but are unsure of what comes next. 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To complement this free training, I encourage you to - [Your Book Your Brand](https://yourbreakoutbook.com/the-book/) - Your Book, Your Brand The Step-By-Step Guide to Launching Your Book and Boosting Your Sales You’ve finished your book. That’s step one. Now, it's time for step two: getting your book into the hands of legions of readers. How we read books is changing rapidly, and so is where we buy them. From the rise - [Conference for Authors](https://yourbreakoutbook.com/conference/) - Your Breakout Book Conference A conference for authors to write, publish, and prosper! July 28-29, 2022 Join us for the bi-annual Your Breakout Book Virtual Conference! The theme of this event is Writing for Readers and will focus on how authors like you can leverage their writing skills to reach more readers. This includes writing op-eds - [Welcome Jane Friedman fans!](https://yourbreakoutbook.com/janefriedman/) - Welcome Jane Friedman fans! Excited to have you here! 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