For most authors, email marketing is a four letter word. They cringe at the idea of growing an email list and writing a newsletter, thinking they’d be treated as spam and wondering who would be interested in what they would have to say.
Perhaps I’m describing you?
But the fact is, email marketing is the most powerful tool in your book promotion toolbox. Unlike social media, you own your newsletter list and aren’t reliant on algorithms to deliver your content. Plus, email marketing utilizes your number one skill: writing!
If you’re still with me, chances are you’re curious about email marketing, but want to make sure you get it right. That’s why I’m so excited to share my conversation with today’s guest, Eman Ismail.
Eman is a copywriter, storyteller, pizza-lover, certified Ravenclaw, and the founder of InkHouse, where she helps business owners and non-profits communicate who they are, what they do, and how they do it. In today’s interview, she breaks down the different types of email marketing campaigns, shares some of her biggest email pet peeves, and how authors like you can nurture and sell your audience via email.