Joanna Penn: How She Became a Bestselling Author and Successful Entrepreneur

Joanna Penn is an Award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer’s Digest.

In this interview, we discuss:

Creating separate brands for fiction and nonfiction

One of the keys to Joanna Penn’s success as a bestselling author and entrepreneur is her ability to create separate brands for her fiction and nonfiction work. By doing so, she is able to target different audiences and build a strong following for each genre. This strategy has allowed her to become a leading voice in both the self-publishing and nonfiction writing communities, and has helped her to build a successful career as an author and entrepreneur.

Tips for marketing and promoting your book

Joanna Penn has become a master at marketing and promoting her books, and she shares her tips and strategies with other authors through her website, podcast, and books. Some of her top tips include building an email list, using social media to connect with readers, offering free content to build trust and credibility, and collaborating with other authors and influencers in your genre. She also emphasizes the importance of having a professional website and book cover, and investing in advertising and promotions to reach new readers.

Monetizing through “soft marketing”

Joanna Penn has found success in monetizing her writing through what she calls “soft marketing.” This approach involves building relationships with readers and offering valuable content, rather than using aggressive sales tactics. By providing free content such as blog posts, podcasts, and email newsletters, she has built a loyal following of readers who are more likely to purchase her books and courses. She also emphasizes the importance of diversifying income streams, such as offering online courses and speaking engagements, to create a sustainable business model.

The Book PR Report - a bi-weekly email to keep you up to date on all things book promotion
Want the latest book PR trends and tips delivered straight to your inbox? Subscribe to The Book PR Report, a twice monthly trend report with everything you need to know about the world of publishing. Savvy authors subscribe to The Book PR Report, click here to join.

Browse By Category:

You May Also Enjoy

Your Breakout Book Podcast with Dana Kaye looking at the camera while sitting on a park bench wearing a teeshirt and shorts

Publicity vs. Marketing

Ready to understand the difference between publicity (earned media) vs. marketing (placed media), and the different roles they play in your media campaign? Read on!

Listen Now

Did you know that conversations like these are happening every day inside Your Breakout Book? Click here for more information and to join the community.